Your Agent Brand
Passion. Expertise. Personality. Differentiators. Point-of-view.
What makes up your personal brand?
Poetically? It’s YOU—your unique personality, interests, and skills. But realistically? It’s the words and images you communicate those through.
Everything from your Instagram profile description to your out-of-home ads, from your lifestyle photos to your logo, contributes to your overall image. The trick is making sure all these components present as a unified whole.
It helps to think of every marketing initiative you do as content, from something as short as a phrase (your team name) to a sentence or two (your tagline) to a long-form piece like your agent bio. And this is the content that helps you to form and nurture ongoing relationships with clients past, present, and (hopefully!) future.
Monthly Marketing Plans
Make implementing your monthly sphere marketing plan a breeze with our ready-made local content.
Evergreen Marketing Strategies
At Compass, we’ve made it easy to build and grow personal brand, win listings, sell listings, and gain recognition using our tools and templates. Check out these guides for marketing yourself and growing your business.
Lifestyle Photography
Lifestyle photoshoots are one of the best ways to create personal brand assets to use in your marketing materials. Having great photos on hand year-round lets you take advantage of time-sensitive opportunities. The marketing team recommends shooting 1 to 2 times per year to represent the seasons and keep your marketing fresh.
To request a lifestyle photoshoot:
Familiarize yourself with the Compass Lifestyle Photography Guide
Aspen & Telluride Agents: Click here to see vendors and directly contact your photographer of choice
Denver & Boulder Agents: See vendors below and click button to contact once you’re ready to book
Looking for direction in planning out your lifestyle photoshoot? Begin defining your preferences and style with our Lifestyle Photoshoot Workbook.
Our Lifestyle Photographers
Jimena Peck
2 hour lifestyle shoot for 1-2 agents ($1,200) or 3+ agents ($1,500). Price includes: 18 hi-res, professionally retouched final images ($75 per additional).
jimenapeck.com / jimena@jimenapeck.com
Services Denver and Boulder.
Tim Gillies
Standard Session - 1 hour ($895). Price includes 10 high-res, professionally retouched final images.
Full Session - 2 hours ($1,500). Price includes 20 high-res, professionally retouched final images.
timgilliesphoto.com / tim@timgillies.com
Services Denver and Boulder.
Kalen Jesse Photography Co.
Personality Shoot: 1 person, 30-40 mins, 30+ photos ($650+tax)
Full Session: 2 people,1 hour, 50+ photos ($900+tax)
Full Brand Session: 2-3 people, 2 hour session with pre-shoot strategy onboarding, 80+ photos ($1,850+tax)
www.kalenjesse.com / KalenJesse@gmail.com
Services Denver and Boulder area.
Merne Judson III
Lifestyle/Multi-Hour Session (2-3 hours), $975
- includes up to 15 photos
- additional photos are available for $100/ea
mernejudsonthethird.com / merne@mernejudsonthethird.com
Services Denver and Boulder.
Logos
Along with your photography, copywriting, video, and collateral, your logo serves as just one more distinguishing element of who you are and what your business is all about. It's crucial that your logo reflect you—your personality, your style, and your brand. Prices and turn around time may vary.
Logo Animation
Create a dynamic, animated version of your logo to insert in your email signature, use on social media, and more!
Note: You must first have a logo created before submitting a request for animation. Principals only.
National Vendor
Price: $600
Deliverables: An animated logo video file (.mp4) and a gif (for email).
Agent Image
Whether working with one of their 20 starter templates or working with the team to create a fully customized website, Agent Image has a premier focus on branding that allows agents to display their unique personality while adhering to brand guidelines. Cost starts at $750.
Agent also creates beautiful new development sites! Learn more here.
Agent Websites
Agenta
Agenta's real estate agent websites, deliver powerful lead conversion, easy-to-use home search, and beautiful, customized design, all in one affordable package. We help real estate brands tell their unique story, online. Cost starts at $99/mo.
TREM Group
By creating all of their products in-house — from website construction to sophisticated SEO and SEM strategies — you will benefit from TREM’s extensive expertise in the industry. With the name TREM Group standing for "The Real Estate Marketing Group", you can feel confident you’re in the right hands. Cost starts at $550.
Customize Your Marketing
Need to order business cards? How about customize and use a graphic email signature banner, or personalize a team brochure? These can all be done in a few clicks within Marketing Center. Be sure to check out Marketing Center often, as new templates and designs are constantly added!
Stay on brand.
Preferred Vendors
Leverage Compass preferred vendors to ensure the work they create is in line with Compass style guides. Our preferred vendor list includes photographers, videographers, floor plans, virtual staging, copywriting, and other vendors familiar with the Compass brand.