3-Phased Marketing 

Maximize Your Listing’s Value With The Compass 3-Phased Marketing Strategy

The Compass 3-Phased Marketing Strategy empowers Compass agents to maximize home value while minimizing risks associated with traditional listings. By leveraging three key phases—Compass Private Exclusives, Compass Coming Soon, and Going Live on all Platforms—you can extend marketing timelines, test pricing strategies, and gather actionable data to refine presentations.

This approach, inspired by methods used by developers and homebuilders, helps eliminate risks like excessive days on market and price drop history, giving homeowners control over their listings and data. With this strategy, you can provide unparalleled service and ensure their clients achieve the best possible return on their homes.

The 3 Phases

Phase 1: Start listing as a Private Exclusive

Phase 2: Move listing to Compass Coming Soon

Phase 3: Go “active” on MLS!

A Complete How-To Guide for 3-Phase Marketing

Our Colorado team has created a complete how-to guide when it comes to how to properly use the 3-Phase Marketing Strategy using either REcolorado (Denver) or IRES / Mountain MLS (Vail, Aspen, Telluride, Boulder, Altitude MLS).

Overall Benefits of 3-Phased Marketing Strategy

Build Interest and Demand.

Allows you to leverage a professional plan using pre-marketing strategies of scarcity, tension, and exclusivity.

Price Discovery.

Allows you to test pricing, collect feedback/insights from agents and buyers in order to best adjust strategy prior to public launch.

SEO Power.

Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home.

Negotiating Power.

Allows you to better serve the homeowner by marketing the home without negative insights such as days on the market and public price drops

Single Point of Contact.

Allows you to control the inquiries from prospective buyers and be the “owner” of information to the internet, which improves Google rankings.

Homeowner Privacy & Convenience.

Compass Private Exclusives allow you to provide a unique service and competitive advantage for clients who value privacy and discretion. The 3-Phased Marketing Strategy helps you better utilize the time period when the home is being prepared for the public market.

Personalized Private Exclusive Landing Page

Create a customized Private Exclusive landing page with your headshot and contact info. Leverage this URL in your Marketing efforts as an educational and lead generation tactic.

Just add /agents/firstname-lastname at the end of the link. Example: https://www.compass.com/private-exclusives/agents/john-bilek

By starting with your listings as a Private Exclusive, we can test your price privately with the Compass network and their millions of clients.

We’re able to build buyer demand without accumulating days on market or price drop history, which can be perceived negatively by buyers.

By using Compass’ Reverse Prospecting tool I can see exactly which of the 33,000+ Compass agents have serious buyers who have viewed your listing

Phase 1:
Compass Private Exclusives

Coming Soon Sign Riders

Supercharge Your Listings - FREE Social Media Ads!

This Spring market, for every listing that uses the 3-Phased Marketing Strategy, Compass will pay for a $100 Facebook & Instagram Ad Campaign. This will be your opportunity to see the immediate benefits of this strategy for you and your business: winning more listings, getting more buyer leads, boosting visibility of your listing page on Google, helping sell your listing faster, and securing more signed Buyer Representation Agreements.

How It Will Work:

• From February 1 - May 31, 2025 every listing you start as a Compass Private Exclusive and move to a Compass Coming Soon will automatically receive a FREE Ad Campaign on Facebook and Instagram.

You are able to order customizable signs with Compass Coming Soon riders through our sign vendor, Axium.

Phase 2:
Compass Coming Soon

As a Compass Coming Soon, we can control your digital footprint.

You’ll still be protected from Days on Market and Public Price Drops. During this phase, we’ll begin digital and print advertising, social media campaigns, and host an open house.

We’ll be signaling to the market that increased Competition for the listing will be coming soon when it’s officially launched on the MLS and Portals.

Compass Coming Soons come up FIRST when consumers search on Compass.com.

Clear Cooperation Guidance

Use these regional-specific links to learn more about existing Clear Cooperation guidance. Questions? Reach out to your Sales Manager.

Product Resources

Marketing Resources for Launching 3-Phase Marketing Strategy

A Complete How-To Guide for 3-Phase Marketing

Our Colorado team has created a complete how-to guide when it comes to how to properly use the 3-Phase Marketing Strategy using either REcolorado (Denver) or IRES / Mountain MLS (Vail, Aspen, Telluride, Boulder, Altitude MLS).

Marketing Collateral for 3-Phase Marketing

Elevate Your Listing Presentation

Be sure to include the 3-Phased Marketing Strategy in your next pitch by using the updated local listing presentations for Aspen, Boulder, Denver, Vail, and Telluride.

Marketing Resources for Private Exclusives

Promote the value of Private Exclusive listings and your value as a Compass agent to your sphere.

Use our pre-made resources in Marketing Center to communicate the value of Private Exclusives for buyers and sellers:

Marketing a Private Exclusive Listing

Reference this list of marketing Do’s and Dont’s when it comes to promoting your Private Exclusive Listing. Questions? Reach out to your Sales Manager!

Share Your Success!

Compass is seeking success stories that highlight how agents are leveraging our unique 3-Phased Marketing Strategy across the country. If you have utilized this strategy, we encourage you to share your experience by completing the form below.