Advertising
Get your listing or brand out there with print and digital advertising opportunities in your region, nationwide, and online.
Featured Advertising Opportunities
Your one-stop guide to advertising opportunities for Compass Colorado.
Paid Advertising Best Practices
/ Advertising Your Listing
Compass marketing recommends that you spend 5% of your total expected gross commission from the transaction on marketing. That money should be used for (but not limited to) the following items, depending on price point:
Signage
Property photos or videos
Floor plans
Property features and information one-sheet, bifold, or booklet
Just listed and just sold postcards in immediate radius of listing (50-150 homes)
Property website
Social media ads
Digital banner ads
Compass Marketing put together sample listing advertising packages based on home price. See Boulder here and Denver here.
/ Advertising Your Brand
It is recommended that agents invest about 10% of expected annual gross commission on brand marketing. Examples of how that money can be spent are:
Lifestyle photography and videography
Branded “swag”
Branded materials (e.g. “About The Team” trifold)
Sponsorships
Paid advertising
Print advertising
Digital advertising
Social media advertising
Direct mail farm campaigns
Compass Marketing put together sample brand advertising packages based on your goals, target market, and budget. See Boulder here and Denver here.
Compass Marketing negotiated exclusive discounts for Compass agents across the most popular print and digital publications in Aspen, Denver, and Boulder, including: Aspen Times, Aspen Magazine, Peak Magazine, Boulder Daily Camera, Boulder Lifestyle, 5280 Magazine, 5280 Home, Denver Business Journal, Denver Post, Downtown Denver Lifestyle, and more!
Local Advertising Opportunities
Professional Ad Design
Our graphic design team is happy to design any paid print or digital advertisement that our Colorado agents reserve. Before reaching out to begin the process, please review our design process.
National Digital Advertising Opportunities
The Digital Marketing Team is hyper-focused on providing our customers with the most efficient and effective digital ad tools, both inside and outside of Marketing Center.
Compass Social and Email Features
Zero cost options to promote yourself and your listings on channels managed by Compass. First-come, first-serve and must meet guidelines.
Social
Compass Colorado Instagram
Get your listing featured on the growing Compass Colorado Instagram account and it will be seen by 1,700+ followers.
Compass Social Feature
Below are an array the items you can get featured on the Compass social channels: Compass Instagram (110,000+ followers), Compass Youtube (5,000+ followers).
General Listing Carousel (photos)
Compass Concierge "Before and After" feature (photos)
Coming Soon Instagram feature (photos)
Concierge YouTube feature (video)
"Listings We Love" playlist (video)
Compass Curated feature (video)
"Meet the Agents of Compass" playlist (video)
An Open House Announcement (one photo)
Compass Cares (photos)
Compass Catch Email Feature
Get your listing featured in Leonard’s daily email newsletter via this form to reach over 20,000 subscribers.
Compass Curated Email Feature
If your listing meets the price requirements below it will automatically be featured in the Compass Curated Portfolio along side the most spectacular listings nationwide. Make sure to sign up for the email that goes out monthly to subscribers.
See below for price requirements based on region:
$1.4M+ > Denver
$2.8+ > Boulder